My New Baby

My new baby just turned one month, DS Windows and Walls (Manila Branch). Unlike our showroom kiosk in the province, we tried to utilize internet marketing and so far the feedback has been great.

I didn't expect this volume of calls and emails in its first month. After establishing the website http://www.dswindowsandwalls.com, I tried to post ads on a daily basis, from eyp.ph, sulit.com.ph, 88db and so on. I also have implemented search engine optimization(seo) techniques i have learned for the past two years such as site-maps, meta-tags and external links. Good thing i am an IT programmer by nature.

SEO internet marketing technique is another business service opportunity later on but anyway our first two clients were our neighbors and then client calls have been gradually growing on a daily basis. I then have had some comparisons over my software firm.

It was exciting, this business only takes 15-30 min just to measure the panels and in about a day or two, a decision from the prospect will be made. In my software firm, presentations take around 2-4 hours depending on the audience's questions and there's always a second or third presentation. The average sales cycle is about 3 months for the software business and on the interior supply, just 3 days. Small volume-big project vs. high volume-small project.

Another difference is how you present yourself during meetings. In the software business, you have to look smart and formal. You have to project yourself as if you know well your product and of course your technical expertise otherwise you'll lose the business. In this one, your look is important but not a deal-breaker probably because they know already what window blinds, wallpapers and carpets are.

At the moment, I am trying to fine tune the standard price. We are trying to come up with tiered discounts depending on the volume. There are lots more to share but i opt to keep some trade secrets since there may be competitors reading this. =)

In any business, model and methodology are the most important which evolve over time. From back-end support, promotion, pre-qualification, proposals, installation, up to after-sales support, standard operating procedures should be defined. And this is what i am focusing on, trying to build a ticking clock that will last.

I am anxious to blog about our progress on my next business blogs....